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Author Merlo, Oman, author.

Title Avoiding the Pitfalls of Customer Participation / Merlo, Oman. [O'Reilly electronic resources]

Edition 1st edition.
Publication Info. MIT Sloan Management Review, 2019.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3181083~S1
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Description 1 online resource (5 pages)
text file
Summary Even though frontline employees are committed to advancing the objectives of the business, they sometimes see themselves as caught between representing the views of customers and what they think is reasonable. To preserve morale, businesses must keep employees engaged and confident that management has their backs.
Added Author Eisingerich, Andreas, author.
Shin, Hae-Kyung, author.
Britton, Robert, author.
Safari, an O'Reilly Media Company.
Standard No. 53863MIT61111
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