| Description |
1 online resource (xi, 301 pages) : illustrations |
| Note |
"An Auerbach book." |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Mobile sites -- 2. Mobile apps -- 3. Mobile data -- 4. Mobile mobs -- 5. Mobile analytics. |
| Summary |
This book defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users. |
| Subject |
Data mining.
|
|
Mobile computing.
|
|
Web usage mining.
|
|
Exploration de données (Informatique) |
|
Informatique mobile. |
|
Analyse du comportement des internautes. |
|
Data mining |
|
Mobile computing |
|
Web usage mining |
| Other Form: |
Original 9781466555952 1466555955. (DLC) 2012050713 |
| ISBN |
1466555963 (electronic bk.) |
|
9781466555969 (electronic bk.) |
|
(hardback) |
|
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