| Description |
1 online resource (xvi, 236 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Provided by publisher. |
| Subject |
Customer relations.
|
|
Corporations -- Growth.
|
|
Sociétés -- Croissance. |
| Added Author |
Lieshout, Robin van, author.
|
| Other Form: |
Print version: Mehta, Nick, 1977- Customer communities Hoboken, New Jersey : Wiley, [2024] 9781394172115 (DLC) 2023028799 |
| ISBN |
9781394172122 electronic book |
|
1394172125 electronic book |
|
9781394172139 electronic book |
|
1394172133 electronic book |
|
hardcover |
|
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