LEADER 00000cam a2200601Ii 4500 001 967728350 003 OCoLC 005 20240129213017.0 006 m o d 007 cr unu|||||||| 008 170105s2017 nyua o 001 0 eng d 020 9781317448624 020 1317448626 029 1 GBVCP|b897164415 035 (OCoLC)967728350 037 CL0500000812|bSafari Books Online 040 UMI|beng|erda|epn|cUMI|dCOO|dOCLCF|dUAB|dSTF|dOCLCA|dOCLCQ |dCEF|dKSU|dDEBBG|dAU@|dDST|dOCLCO|dOCLCQ|dOCLCO 049 INap 082 04 384 082 04 384|223 099 eBook O'Reilly for Public Libraries 100 1 Medoff, Norman J.,|eauthor. 245 10 Electronic media :|bthen, now and later /|cNorman J. Medoff and Barbara K. Kaye.|h[O'Reilly electronic resource] 250 Third edition. 264 1 New York, NY ;|aAbingdon, Oxon :|bRoutledge,|c2017. 300 1 online resource (1 volume) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 500 Includes index. 520 Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/ later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank). 588 Description based on online resource; title from title page (Safari, viewed January 5, 2017). 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Broadcasting. 650 0 Broadcasting|xHistory. 650 0 Digital media. 650 0 Digital media|xHistory. 650 0 Mass media|xHistory. 650 0 Telecommunication|xHistory. 650 6 Radiodiffusion. 650 6 Radiodiffusion|xHistoire. 650 6 Médias numériques. 650 6 Médias numériques|xHistoire. 650 6 Médias|xHistoire. 650 6 Télécommunications|xHistoire. 650 7 broadcasting.|2aat 650 7 Broadcasting|2fast 650 7 Digital media|2fast 650 7 Mass media|2fast 650 7 Telecommunication|2fast 655 7 History|2fast 700 1 Kaye, Barbara K.,|eauthor. 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/9781317448624/?ar |zAvailable on O'Reilly for Public Libraries 994 92|bJFN