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Author Medina, Manny.

Title Sales engagement : how the world's fastest growing companies are modernizing sales through humanization at scale [Hoopla electronic resource] / Manny Medina, Max Altschuler and Mark Kosoglow.

Edition Unabridged.
Publication Info. [United States] : Gildan Media, 2019.
Made available through hoopla
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Description 1 online resource (1 audio file (5hr., 29 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Performer Narrated by Walter Dixon.
Summary Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. - Find common factors holding your sales back-and reverse them through channel optimization - Humanize sales with personas and relevant information at every turn - Understand why A/B testing is so incredibly critical to success, and how to do it right - Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
System Details Mode of access: World Wide Web.
Subject Business.
Added Author Kosoglow, Mark.
Altschuler, Max.
Dixon, Walter. Narrator.
hoopla digital.
ISBN 9781469074764 (sound recording : hoopla Audio Book)
1469074761 (sound recording : hoopla Audio Book)
Music No. MWT12373246
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