| Description |
1 online resource (200 pages) : illustrations (chiefly color |
|
text file |
| Bibliography |
Includes bibliographical references (pages 194-195) and index. |
| Contents |
Introduction: Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. |
| Summary |
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout. |
| Subject |
Clothing trade.
|
|
New business enterprises.
|
|
Nouvelles entreprises. |
|
Clothing trade |
|
New business enterprises |
| Added Title |
How to set up and run a fashion label |
|
Fashion label |
| Other Form: |
Print version: Meadows, Toby. How to set up & run a fashion label. 2nd ed. London : Laurence King Pub., 2012 1780672195 |
| ISBN |
1780672195 (electronic bk.) |
|
9781780672199 (electronic bk.) |
| Standard No. |
9781856698924 |
|
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