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Author McGuire, Kelly Ann, author.

Title The analytic hospitality executive : implementing data analytics in hotels and casinos / Kelly A. McGuire, PhD.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
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Description 1 online resource
Series Wiley and SAS business series
Bibliography Includes bibliographical references and index.
Summary "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher.
Contents Building a Strategic Analytic Culture in Hospitality and Gaming -- Data Management for Hospitality and Gaming -- Data Visualization -- From Reactive to Proactive Decision Making : Advanced Analytics in Action -- Analytics for Operations -- Analytics for Marketing -- Analytics for Sales -- Analytics for Revenue Management -- Analytics for Performance Analysis -- Analytics for Gaming -- Pulling It All Together : Building an Analytical Organization -- Appendix 1. Case Study from Infor : Analytics Opportunities in Operations -- Appendix 2. Case Study from IDeaS : Meetings and Events Revenue Management -- Appendix 3. Why Dynamic? -- Appendix 4. Chapter Questions.
Subject Hospitality industry -- Management -- Decision making.
Hospitality industry -- Statistical methods.
Big data.
Hospitality industry -- Management.
Accueil (Tourisme) -- Gestion.
Accueil (Tourisme) -- Méthodes statistiques.
Données volumineuses.
Accueil (Tourisme) -- Prise de décision.
Big data
Hospitality industry -- Statistical methods
Other Form: Print version: McGuire, Kelly Ann. Analytic hospitality executive. Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119129981 (DLC) 2016024813
ISBN 9781119224938 (pdf)
1119224934 (pdf)
9781119224921 (epub)
1119224926 (epub)
9781119162308
1119162300
(hardback)
Standard No. 99972316635
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