| Description |
1 online resource (x, 194 pages) : illustrations |
| Series |
BK business book |
|
BK business book.
|
| Bibliography |
Includes bibliographical references (pages 183-185) and index. |
| Summary |
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead. |
| Contents |
Preface : it's time to take the next step -- Part I : corporate social responsibility-just good business -- Introduction : why CSR? Why now? -- Building your CSR business strategy -- Capturing the power of branding -- Part II : Connecting CSR strategy and brand-seven rules of the road -- Know thyself -- Get a good fit -- Be consistent -- Simplify -- Work from the inside out -- Know your customer -- Tell your story -- Part III : what to do on Monday morning -- Make a plan -- Measure smart -- Conlustion : CSR, tomorrow and beyond. |
| Language |
This edition in English. |
| Subject |
Social responsibility of business.
|
|
Brand name products.
|
|
Entreprises -- Responsabilité sociale. |
|
Produits de marque. |
|
Brand name products |
|
Social responsibility of business |
| Other Form: |
Print version: McElhaney, Kellie A., 1966- Just good business. San Francisco : Berrett-Koehler Publishers, ©2008 1576754413 9781576754412 (DLC) 2008036675 (OCoLC)221141445 |
| ISBN |
9781576758991 (electronic bk.) |
|
1576758990 (electronic bk.) |
|
9781609944155 (electronic bk.) |
|
1609944151 (electronic bk.) |
|
1576754413 (cloth) |
|
9781576754412 (cloth) |
|
1282300512 |
|
9781282300514 |
|
9786612300516 |
|
6612300515 |
|
(hardcover ; alk. paper) |
|
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