| Description |
1 online resource (xxii, 404 pages) : illustrations (some color) |
| Series |
--For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Contents |
pt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens. |
| Summary |
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In. |
| Language |
English. |
| Subject |
Google AdWords.
|
|
Google.
|
|
Google |
|
Google AdWords |
|
Internet marketing.
|
|
Internet advertising.
|
|
Marketing sur Internet. |
|
Publicité sur Internet. |
|
Internet advertising |
|
Internet marketing |
| Added Author |
McDonald, Kristie.
|
|
McDonald, Joel.
|
| Other Form: |
Print version: Jacobson, Howie. Google AdWords for dummies. 3rd ed. Hoboken, N.J. : John Wiley & Sons, ©2012 9781118115619 (OCoLC)733222589 |
| ISBN |
9781118224311 (electronic bk.) |
|
1118224310 (electronic bk.) |
|
9781118230190 (ebk) |
|
1118230191 (ebk) |
|
9781118230244 (ebk) |
|
1118230248 (ebk) |
|
(pbk. alk. paper) |
|
(pbk. alk. paper) |
|
More Resources