| Description |
1 online resource |
| Series |
O'Reilly short cut |
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O'Reilly short cut.
|
| Summary |
Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations, much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture, and search system. Along the way, we'lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of time, and then use these dimensionsto create better web sites forglobal users. If you design, de. |
| Contents |
Cultural Dimensions; Overview; Culture; Culture Defined; Uncertainty Avoidance; Communication Context; Social Fabric; Time; Online; Interface; Access; Typography; Color; Justified; Emphasis; Metaphor; Customization; Multimedia; Interactivity; Animation; Audio/Video; Imagemaps; Slideshows; Backgrounds; Download; Architecture; Anatomy; Portal; Organization; Classification; Tagging; Structure; Navigation; Search; Language; Metadata; Rings; Builders; Display; Heuristic; Acknowledgment |
| Subject |
Internet marketing.
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Web sites -- Design.
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Globalization.
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Marketing sur Internet. |
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Sites Web -- Conception. |
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Mondialisation. |
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globalism. |
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Internet marketing. |
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Web sites -- Design. |
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Globalization. |
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Globalization |
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Internet marketing |
|
Web sites -- Design |
| Other Form: |
Print version: McCool, Matthew. Reaching a global online audience. Sebastopol, California : O'Reilly, 2007 53 pages O'Reilly short cut 0596513739 |
| ISBN |
9780596513733 (electronic bk.) |
|
0596513739 (electronic bk.) |
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