| Description |
1 online resource |
| Summary |
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the bra. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Machine generated contents note: pt. ONE Great Storytelling Alone Won't Save Your Business -- 00. Introduction -- 01. From The Campfire -- Making Sense of the World through Story -- 02. Your First Kiss -- Harnessing the Power of Experience -- 03. Brave New Worlds -- Moving from Storytelling to Storyscaping -- pt. TWO Storyscaping Immersive Experiences For Powerful Brand And Consumer Connections -- 04. The Storyscaping Model -- Deciphering the Code to Creating Worlds -- 05. Power Of Why -- Unlocking Your Organization's Purpose for Increased Brand Value -- 06. Walk The Walk -- Driving the Authentic Brand Behaviors That Fuel Business Growth -- 07. Insight To Desire -- Understanding the Values and Aspirations of the Consumer -- 08. In Their Shoes -- Using Ethnography to Understand Consumer Engagement and Buying Insights -- 09. The Organizing Idea -- Inspiring Experiences That Change Behavior and Drive Transactions -- 10. Meet Your Storyscape -- When Your Organizing Idea and the Experience Space Soulfully Meet -- 11. Worlds That Sell -- Constructing a Storyscape That Is Sensing and Adaptive -- 12. Shock Your Culture -- Creating an Environment That Is Conducive to Great Storyscaping. |
| Language |
English. |
| Subject |
Advertising.
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Storytelling.
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Branding (Marketing)
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Art de conter. |
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Stratégie de marque. |
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branding. |
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Advertising |
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Branding (Marketing) |
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Storytelling |
| Added Author |
McColl, Darren, author.
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| Other Form: |
Print version: Legorburu, Gaston. Storyscaping 9781118823286 (OCoLC)864788726 |
| ISBN |
9781118871348 (electronic bk.) |
|
1118871340 (electronic bk.) |
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1306373514 (electronic bk.) |
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9781306373517 (electronic bk.) |
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9781118871232 (electronic bk.) |
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1118871235 (electronic bk.) |
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