LEADER 00000cam  2200349Ii 4500 
001    ocn713181101 
003    OCoLC 
005    20141231184810.0 
008    110412t20112011caua          001 0 eng d 
020    9780983124436 (pbk.) 
020    0983124434 (pbk.) 
035    (OCoLC)713181101 
040    BTCTA|beng|erda|cBTCTA|dYDXCP|dJBL|dORX|dBUR|dUtOrBLW 
082 04 658.4/5|223 
092    658.45|bMCC 
100 1  McCarney, Kevin T.,|eauthor. 
245 14 The secrets of successful communication :|ba simple guide 
       to effective encounters in business /|cKevin T. McCarney. 
246 1  |iAt head of title:|aBig Brain vs. Little Brain 
       communication 
250    First edition. 
264  1 Toluca Lake, California :|bO'Connell House,|c[2011] 
264  4 |c©2011 
300    ix, 186 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  Preparing for effective communication. The Big Brain and 
       the Little Brain ; Why moments matter ; Moments create 
       legacies--good or bad ; The circle of influences ; Under 
       the influences ; The biggest influence on you is you -- 
       Encountering the moment. An encounter--the opening act ; 
       Big Brain and Little Brain in the moment ; Every 
       conversation is an opportunity ; The paradox of 
       communication tools ; Managing multiple moments--the 
       social media effect ; Attack of the Little Brain--what you
       can do ; Big Brain and Little Brain--the perpetual race ; 
       Finishing the encounter ; What legacies are you creating? 
       -- Recognizing the opportunities in the moment. Awareness 
       ; Tone ; Words ; Control ; Time ; Responsibility ; Power ;
       Your legacy bank and baggage -- Applying the seven 
       principles of Big Brain communication. The first principle
       : stay aware of the legacy of the moment ; The second 
       principle: keep your Big Brain in control ; The third 
       principle: choose the correct tone ; The fourth principle:
       choose the correct words ; The fifth principle: choose the
       right time ; The sixth principle: accept responsibility ; 
       The seventh principle: use power wisely. 
520    To succeed at work and in life, people need to know how to
       have great encounters--in person, online, and on the phone
       with customers, colleagues and clients. Kevin McCarney 
       shows how readers can create positive results in every 
       communication every day when they understand the secrets 
       of the Big Brain and the Little Brain--the two 
       communication brains we all use. The book not only helps 
       readers build their own communication skills but also 
       gives them simple, easy-to-remember ways to explain the 
       art of communication to anyone, including managers and 
       front-line employees.--From publisher description. 
650  0 Business communication. 
650  0 Interpersonal communication.