| Description |
1 online resource (5 pages) |
|
text file |
|
9.99 |
| Summary |
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management . |
| Subject |
Business logistics.
|
|
Business logistics -- Management.
|
|
Logistique (Organisation) |
|
Logistique (Organisation) -- Gestion. |
|
Business logistics |
|
Business logistics -- Management |
| Added Author |
Mateen, Arqum, author.
|
|
O'Reilly for Higher Education (Firm), distributor.
|
|
Safari, an O'Reilly Media Company.
|
| ISBN |
9780133758573 |
|
0133758575 |
| Standard No. |
9780133758573 |
|
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