| Description |
1 online resource (xv, 215 pages) : illustrations |
|
data file rda |
| Bibliography |
Includes bibliographical references (pages 207-208) and index. |
| Contents |
The power of communication -- On strategy communication: an overview -- Do: what do you need employees to do? -- Know: what do employees need to know to take action? -- Feel: what do employees need to feel to take action? -- The "why nots": what's getting in the way? -- Package: turn the action equation into a conversation -- Align: make sure all leaders are on strategy -- Equip: give leaders the tools they need to communicate on strategy -- Drive and support: orchestrate and sustain on strategy conversation -- You: the top leader's role -- "How to" resource guide. |
| Summary |
Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble . They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organizatio. |
| Language |
English. |
| Subject |
Communication in management.
|
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Leadership.
|
|
Leadership |
|
Communication en gestion. |
|
Leadership. |
|
Communication in management |
|
Leadership |
| Added Author |
Boehm, Macy.
|
| Other Form: |
Print version: Matha, Bob, 1953- Beyond the babble. 1st ed. San Francisco : Jossey-Bass, ©2008 (DLC) 2008009382 |
| ISBN |
9780470294079 (electronic bk.) |
|
0470294078 (electronic bk.) |
|
(cloth) |
|
(cloth) |
|
1119209501 |
|
9781119209508 |
|
1281381667 |
|
9781281381668 |
|
9786611381660 |
|
661138166X |
|
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