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Author Martin, Neale, 1957-

Title Habit : the 95% of behavior marketers ignore / Neale Martin.

Publication Info. Upper Saddle River, N.J. : FT Press, [2008]
Location Call No. Status
 Nichols Adult Nonfiction  658.8342 MAR    AVAILABLE
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Description xvi, 191 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Subject Consumer behavior.
Change (Psychology)
Marketing -- Psychological aspects.
Marketing -- Management.
Added Title 95% behavior marketers ignore
Ninety-five percent of behavior marketers ignore
ISBN 0131357956 (hardback : alk. paper)
9780131357952 (hardback : alk. paper)
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