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LEADER 00000cam a2200865Mi 4500
001 768731397
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007 cr |n|---|||||
008 111219s2009 njua o 001 0 eng d
010 2009922964
019 368038802|a608305644|a745060112|a961650278|a962617704
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020 9780470483657|q(electronic bk.)
020 0470483652|q(electronic bk.)
020 9780470483664|q(electronic bk. ;|qAdobe Digital Editions)
020 0470483660|q(electronic bk. ;|qAdobe Digital Editions)
020 |q(pbk.)
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037 |bOverDrive, Inc.|nhttp://www.overdrive.com
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049 INap
082 04 658.872
082 04 658.872
099 eBook O’Reilly for Public Libraries
100 1 Arnold, John,|d1972-
245 10 Web marketing all-in-one for dummies /|cby John Arnold,
Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael
Becker.|h[O'Reilly electronic resource]
246 3 Web marketing for dummies
260 Hoboken :|bWiley Publishing, Inc.,|c©2009.
300 1 online resource (xxxiv, 894 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 --For dummies
504 Includes index.
505 00 |tIntroduction --|gBook I:|tWeb presence ;|tInternet
business basics --|tMaking money online --|tDesigning to
sell --|tCreating and connecting multiple web sites --
|tCreating exceptional copy that sells --|tEncouraging
communication --|tGetting help with your web presence --
|gBook II:|tSearch engine optimization ;|tGetting ready
for SEO --|tChoosing the right keywords --|tEliminating
search engine roadblocks --|tMaking search engines love
your site --|tUnderstanding blended search --|tWriting
great copy for search engines (and readers!) --|tBuilding
link love --|tAnalyzing your results --|tHiring an SEO
professional --|gBook III:|tWeb analytics ;|tSetting your
conversion goals --|tTracking traffic volumes --
|tMeasuring your best referrers --|tMeasuring visit
quality --|tUsing conversion goals --|tUsing goal funnels
--|gBook IV:|tOnline advertising and pay per click ;
|tGrasping PPC methods --|tCombining PPC and search
engines --|tMaking keyword lists that sell --|tWriting ads
that earn clicks and pay you back --|tBudgeting and
bidding on keywords --|tLegally speaking : PPC and the law
--|tUsing tools, tips, and tricks of the trade --|gBook V:
|tE-mail marketing ;|tAdding e-mail to a web marketing
strategy --|tBecoming a trusted sender --|tBuilding a
quality e-mail list --|tConstructing an effective
marketing e-mail --|tMaking your e-mail content valuable -
-|tTracking your e-mail campaign results --|tMaximizing e-
mail deliverability --|gBook VI:|tBlogging and podcasting
;|tPicking your blog topic --|tGetting yer blog on --
|tWriting like a blogger --|tTracking other blogs --
|tGetting involved on other blogs --|tPromoting your posts
--|tIntroducing podcasting --|gBook VII:|tSocial media
marketing ;|tUnderstanding social media --|tCreating your
social media desktop --|tCreating your social media plan -
-|tNavigating top social media sites --|tBuilding your
network --|tCreating a winning social media campaign --
|gBook VIII:|tMobile marketing ;|tGetting started with
mobile marketing --|tPlanning a mobile marketing campaign
--|tRunning mobile communication campaigns --|tLaunching a
mobile advertising campaign --|tDelivering valuable mobile
content --|tGetting paid for your mobile marketing efforts
--|tTracking a mobile marketing campaign.
520 If your business, organization, or association needs to
reach people who use computers for shopping, browsing the
Internet, or interacting with others, you need Web
marketing. And if you need Web marketing, you need this
book. Here are some reasons why. Successful Web marketing
requires you to place and maintain your messages on
multiple Internet mediums because your prospects and
customers use those same Internet mediums to help them
look for products and services. You don't have to be a
technical expert to reap the rewards of Web marketing, but
you do need to understand how people behave when they fire
up their Internet browser, e-mail program, or mobile
phone; that way, your marketing messages are always top-of
-mind when customers are ready to make a purchase. This
book is really eight minibooks, each covering a topic
related to Web marketing. Each minibook covers a topic in
its entirety, so each is a concise -- yet comprehensive --
path to learn about the Web marketing topics you need to
know about.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Internet marketing.
650 0 Marketing|xManagement.
650 6 Marketing sur Internet.
650 6 Marketing|xGestion.
650 7 Internet marketing|2fast
650 7 Marketing|xManagement|2fast
700 1 Lurie, Ian.|eauthor.
700 1 Marsten, Elizabeth.|eauthor.
700 1 Dickinson, Marty.|eauthor.
700 1 Becker, Michael,|d1969-|eauthor.
776 08 |iPrint version:|aArnold, John, 1972-|tWeb Marketing All-
in-One Desk Reference For Dummies.|dHoboken : John Wiley &
Sons, Inc., ©2009|z9780470413982
830 0 --For dummies.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780470413982/?ar
|zAvailable on O'Reilly for Public Libraries
938 Internet Archive|bINAR|nwebmarketingalli0000arno
938 Askews and Holts Library Services|bASKH|nAH21619236
938 123Library|b123L|n22174
938 ProQuest Ebook Central|bEBLB|nEBL564902
938 EBSCOhost|bEBSC|n475527
938 YBP Library Services|bYANK|n7282628
938 Books 24x7|bB247|nbkb00031961
938 Baker and Taylor|bBTCP|nBK0008395135
994 92|bJFN