| Description |
1 online resource (xxxiv, 894 pages) : illustrations |
| Series |
--For dummies |
|
--For dummies.
|
| Bibliography |
Includes index. |
| Contents |
Introduction -- Book I: Web presence ; Internet business basics -- Making money online -- Designing to sell -- Creating and connecting multiple web sites -- Creating exceptional copy that sells -- Encouraging communication -- Getting help with your web presence -- Book II: Search engine optimization ; Getting ready for SEO -- Choosing the right keywords -- Eliminating search engine roadblocks -- Making search engines love your site -- Understanding blended search -- Writing great copy for search engines (and readers!) -- Building link love -- Analyzing your results -- Hiring an SEO professional -- Book III: Web analytics ; Setting your conversion goals -- Tracking traffic volumes -- Measuring your best referrers -- Measuring visit quality -- Using conversion goals -- Using goal funnels -- Book IV: Online advertising and pay per click ; Grasping PPC methods -- Combining PPC and search engines -- Making keyword lists that sell -- Writing ads that earn clicks and pay you back -- Budgeting and bidding on keywords -- Legally speaking : PPC and the law -- Using tools, tips, and tricks of the trade -- Book V: E-mail marketing ; Adding e-mail to a web marketing strategy -- Becoming a trusted sender -- Building a quality e-mail list -- Constructing an effective marketing e-mail -- Making your e-mail content valuable -- Tracking your e-mail campaign results -- Maximizing e-mail deliverability -- Book VI: Blogging and podcasting ; Picking your blog topic -- Getting yer blog on -- Writing like a blogger -- Tracking other blogs -- Getting involved on other blogs -- Promoting your posts -- Introducing podcasting -- Book VII: Social media marketing ; Understanding social media -- Creating your social media desktop -- Creating your social media plan -- Navigating top social media sites -- Building your network -- Creating a winning social media campaign -- Book VIII: Mobile marketing ; Getting started with mobile marketing -- Planning a mobile marketing campaign -- Running mobile communication campaigns -- Launching a mobile advertising campaign -- Delivering valuable mobile content -- Getting paid for your mobile marketing efforts -- Tracking a mobile marketing campaign. |
| Summary |
If your business, organization, or association needs to reach people who use computers for shopping, browsing the Internet, or interacting with others, you need Web marketing. And if you need Web marketing, you need this book. Here are some reasons why. Successful Web marketing requires you to place and maintain your messages on multiple Internet mediums because your prospects and customers use those same Internet mediums to help them look for products and services. You don't have to be a technical expert to reap the rewards of Web marketing, but you do need to understand how people behave when they fire up their Internet browser, e-mail program, or mobile phone; that way, your marketing messages are always top-of-mind when customers are ready to make a purchase. This book is really eight minibooks, each covering a topic related to Web marketing. Each minibook covers a topic in its entirety, so each is a concise -- yet comprehensive -- path to learn about the Web marketing topics you need to know about. |
| Subject |
Internet marketing.
|
|
Marketing -- Management.
|
|
Marketing sur Internet. |
|
Marketing -- Gestion. |
|
Internet marketing |
|
Marketing -- Management |
| Added Author |
Lurie, Ian. author.
|
|
Marsten, Elizabeth. author.
|
|
Dickinson, Marty. author.
|
|
Becker, Michael, 1969- author.
|
| Added Title |
Web marketing for dummies |
| Other Form: |
Print version: Arnold, John, 1972- Web Marketing All-in-One Desk Reference For Dummies. Hoboken : John Wiley & Sons, Inc., ©2009 9780470413982 |
| ISBN |
9780470483657 (electronic bk.) |
|
0470483652 (electronic bk.) |
|
9780470483664 (electronic bk. ; Adobe Digital Editions) |
|
0470483660 (electronic bk. ; Adobe Digital Editions) |
|
(pbk.) |
|
(pbk.) |
|
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