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Author Marsten, Elizabeth

Title Pay-Per-Click Fundamentals.[ electronic resource]

Publication Info. ©2014
Carpenteria, CA, 2014.
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Playing Time 02:29:42
Note 04/28/2014
Contents Discover how to set up successful pay-per-click (PPC) marketing campaigns.
Performer Back in 2006, when Portent Inc. hired Elizabeth Marsten as a pay-per-click strategist, she thought she was entering the exciting world of pay-per-click marketing. Now VP of search marketing, she has become Portent's foremost PPC and search marketing strategist. A Google Certified Individual and Bing Ads Accredited Professional, Elizabeth is the coauthor of Wiley's Web Marketing All-in-One for Dummies and author of a series of ebooks on PPC. She also writes a monthly column on ClickZ and regularly posts on the Portent blog, and has given PPC webinars for Moz, MarketingProfs University, and Digital Marketing Depot, as well as spoken at several events, including SMX, PPC Hero Con, and SEMpdx SearchFest. Follow Elizabeth on Twitter (@ebkendo) or check out her full portfolio on bitly.
Summary Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.
System Details Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection.
Indexed Term Streaming video
Google AdWords
Bing Ads
Online Marketing
Lead Generation
Small Business Marketing
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