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Author Marsten, Elizabeth

Title Google Shopping and PLA Fundamentals.[ electronic resource]

Publication Info. ©2014
Carpenteria, CA, 2014.
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Playing Time 01:19:20
Note 06/17/2014
Contents Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.
Performer Back in 2006, when Portent Inc. hired Elizabeth Marsten as a pay-per-click strategist, she thought she was entering the exciting world of pay-per-click marketing. Now VP of search marketing, she has become Portent's foremost PPC and search marketing strategist. A Google Certified Individual and Bing Ads Accredited Professional, Elizabeth is the coauthor of Wiley's Web Marketing All-in-One for Dummies and author of a series of ebooks on PPC. She also writes a monthly column on ClickZ and regularly posts on the Portent blog, and has given PPC webinars for Moz, MarketingProfs University, and Digital Marketing Depot, as well as spoken at several events, including SMX, PPC Hero Con, and SEMpdx SearchFest. Follow Elizabeth on Twitter (@ebkendo) or check out her full portfolio on bitly.
Summary Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google's Merchant Center and AdWords to work for you to get the most from Google Shopping. She focuses on setting up and managing the product feeds, crafting good PLAs and targeting them to the appropriate audience, and evaluating and optimizing your Google Shopping campaigns, and concludes with some cool tips and tricks. She also touches on the Bing Ads PLA platform and third-party PLA tools. Whichever shopping engine you're using, this course will help you manage your bids and your budget, while hitting your campaign goals and revenue objectives.
System Details Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection.
Indexed Term Streaming video
Google Shopping
Enterprise Marketing
Small Business Marketing
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