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Author Marshall, Perry S., author.

Title Entrepreneur magazine's ultimate guide to Google AdWords [Hoopla electronic resource] / Perry Marshall, Mike Rhodes, Bryan Todd.

Publication Info. [United States] : Entrepreneur Press, 2017.
Made available through hoopla
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Description 1 online resource
text file rda
Access Digital content provided by hoopla.
Summary Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads; New ad extension features; Automation capabilities using AdWords scripts; Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account. Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
System Details Mode of access: World Wide Web.
Subject Google AdWords.
Internet advertising.
Web search engines.
Electronic books.
Added Author hoopla digital.
Added Title Ultimate guide to Google AdWords
Google AdWords
ISBN 9781613083710 (electronic bk.)
1613083718 (electronic bk.)
Music No. MWT11981422
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