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Author Marshall, Perry S., author.

Title Entrepreneur magazine's ultimate guide to Google AdWords / Perry Marshall, Mike Rhodes, Bryan Todd.

Edition Fourth edition.
Publication Info. [Irvine] : Entrepreneur Press, [2014]
Location Call No. Status
 Nichols Adult Nonfiction  659.144 GOO    DUE 02-13-20
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Description xvi, 377 pages : illustrations ; 25 cm
Note Revised edition of: Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd. 3rd edition.
"Access 1 billion people in 10 minutes, double your website traffic overnight, build a profitable ad campaign today--from scratch."
Includes index.
Summary "Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"-- Provided by publisher.
Subject Google AdWords.
Internet advertising.
Web search engines.
Added Author Rhodes, Mike, author.
Todd, Bryan, author.
Entrepreneur Group.
Added Title Ultimate guide to Google AdWords
Google AdWords
ISBN 9781599185422 (paperback)
1599185423 (paperback)
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