| Description |
1 online resource (192 pages) : illustrations |
|
text file |
| Series |
Portfolio skills. Graphic design |
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Portfolio skills. Graphic design.
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| Contents |
Selection -- Structure and Layout -- Composition -- Communication -- Colour -- Image Potential -- Production. |
| Bibliography |
Includes bibliographical references (page 188) and index. |
| Summary |
Annotation Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages, and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating, and montagingimagery and the relationship of image to text, with chapters on:SelectionStructure and layoutCompositionCommunicationColorImage potentialProductionUsing fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures to maximum effect. |
| Language |
English. |
| Subject |
Visual communication.
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Visual perception.
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Communication and technology.
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Graphic arts.
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Design.
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Nonverbal communication.
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Graphic design (Typography)
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Industrial design.
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Communication visuelle. |
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Perception visuelle. |
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Communication et technologie. |
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Arts graphiques. |
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Design. |
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Communication non verbale. |
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visual perception. |
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graphic arts. |
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graphic design. |
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industrial design. |
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design (discipline) |
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Industrial design |
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Graphic design (Typography) |
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Communication and technology |
|
Design |
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Graphic arts |
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Nonverbal communication |
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Visual communication |
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Visual perception |
| Added Author |
Meachem, Lester.
|
| Other Form: |
Print version: Marshall, Lindsey. How to use images. London, U.K. : Laurence King, 2010 9781856696586 (OCoLC)457155165 |
| ISBN |
9781780670799 (electronic bk.) |
|
1780670796 (electronic bk.) |
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