LEADER 00000cam a2200541Ii 4500 
001    978253133 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    170321s2015    ii a    ob    000 0 eng d 
020    9789332558359 
020    9332558353 
029 1  GBVCP|b1004846444 
035    (OCoLC)978253133 
037    CL0500000839|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dSTF|dTOH|dCOO|dCEF|dKSU
       |dOCLCQ|dDEBBG|dOCLCA|dWYU|dC6I|dUAB|dCZL|dOCLCO|dOCLCQ
       |dOCLCO|dOCLCL 
049    INap 
099    eBook O'Reilly for Public Libraries 
100 1  Malaval, Philippe,|eauthor. 
245 10 Integrated marketing communication :|bPentacom /|cPhilippe
       Malaval [and six others].|h[O'Reilly electronic resource] 
250    Fourth edition. 
264  1 Delhi :|bPearson India Education Services,|c[2015] 
264  4 |c©2015 
300    1 online resource (1 volume) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Always learning 
504    Includes bibliographical references. 
520    Integrated Marketing Communication: Pentacom is a unique 
       and comprehensive book on integrated communication. The 
       title of the book includes the word 'Pentacom' as it 
       focuses on five major categories of communications (B-to-C,
       B-to-B, internal, financial and corporate communication). 
       It also enables readers to understand and implement 
       communication strategies targeted at five major targets, 
       such as consumers, business customers and clients, 
       employees, shareholders, and public authorities. Finally 
       it has been tailored for five potential types of players, 
       such as consumer goods manufacturers, industrial goods 
       companies, local authorities, public administration and 
       services, as well as non-governmental and non-profit 
       organizations. This book is designed for students in 
       business schools and universities pursuing courses in 
       management and mass media or communication. Its 
       application-oriented approach, allows the book to serve as
       a very useful guide for practicing managers who desire to 
       make their communications with different targets in 
       different contexts more effective. 
588 0  Online resource; title from title page (Safari, viewed 
       March 15, 2017). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Communication in marketing. 
650  0 Marketing. 
650  0 Business communication. 
650  2 Marketing 
650  6 Communication en marketing. 
650  6 Marketing. 
650  6 Communication dans l'entreprise. 
650  7 marketing.|2aat 
650  7 Business communication|2fast 
650  7 Communication in marketing|2fast 
650  7 Marketing|2fast 
830  0 Always learning. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9789332558359/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN