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Author Maex, Dimitri.

Title Sexy little numbers [OverDrive/Libby electronic resource] how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

Publication Info. New York : Crown Business, [2012]
©2012
To Access:
Available on OverDrive/Libby
Bookmark link: https://library.naperville-lib.org:444/record=b1550497~S1
QR Code
Description 1 sound file : digital
Note Includes index.
Electronic audio file.
Contents How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.
Performer Read by Steve Kramer.
Reproduction Electronic reproduction. New York Books on Tape 2012 Available via World Wide Web.
Subject Consumer behavior -- Research. -- Sound recordings.
Marketing research. -- Sound recordings.
Advertising -- Research. -- Sound recordings.
Data mining. -- Sound recordings.
Genre Electronic audio books.
Added Author Brown, Paul B.
OverDrive, Inc.
ISBN 9780449009925 (electronic audio bk.)
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