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008    150130s2013    xxunnn es      i  n eng d 
020    9781469058085 (sound recording : hoopla Audio Book) 
020    1469058081 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469058085_180.jpeg 
028 42 MWT11258760 
037    11258760|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  MacMillan, Ian C. 
245 14 The social entrepreneur's playbook, expanded edition :
       |bpressure test, plan, launch and scale your social 
       enterprise|h[Hoopla electronic resource] /|cIan C. 
       MacMillan and James D. Thompson. 
250    Unabridged. 
264  1 [United States] :|bGildan Audio,|c2013. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (5hr., 30 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Don Hagen. 
520    Available for the First Time: The Complete Social 
       Entrepreneur's Playbook Wharton professor Ian C. MacMillan
       and Dr. James Thompson, director of the Wharton Social 
       Entrepreneurship Program, provide a tough-love approach 
       that significantly increases the likelihood of a 
       successful social enterprise launch in the face of the 
       high-uncertainty conditions typically encountered by 
       social entrepreneurs. MacMillan and Thompson used their 
       own systematic framework to publish The Social 
       Entrepreneur's Playbook. To test the market, they offered 
       the first phase in their start-up method (step 1) as a 
       free ebook. Readers were invited to join The Social 
       Entrepreneur's Advisory Group, and nearly 300 aspiring and
       active social entrepreneurs shared feedback that helped 
       shape the complete edition of the book, which covers all 
       three steps in the start-up to scale-up process. Based on 
       this crowd-sourced feedback from readers of the free ebook
       and drawing on the authors' more than 26 years' combined 
       experience developing and studying social enterprises in 
       the field across Africa and in the United States, this new
       edition provides guidance for each phase: Phase One: 
       Pressure Test Your Start-Up Idea. Based on the free ebook,
       this expanded section now includes advice on setting 
       revenue and social impact goals, how to navigate the 
       sociopolitical landscape, and how to develop a strong 
       concept statement. In addition, MacMillan and Thompson 
       provide advice on how to identify and test a proposed 
       revenue-generating solution and define and segment your 
       target population. Phase Two: Plan Your Social Enterprise.
       All new to this edition, this critical phase shows you how
       to frame and scope the venture, determine what it will 
       take to actually deliver a sustainable enterprise, 
       identify the key assumptions that have been made, and 
       design checkpoints to test those assumptions before making
       major investments. Phase Three: Launch and Scale Your 
       Social Enterprise. Available for the first time in this 
       edition, you will learn how to effectively launch your 
       enterprise, manage upside potential and downside risk, and
       strategically scale up. Filled with accessible frameworks 
       and tools, as well as inspiring stories of social 
       entrepreneurs, The Social Entrepreneur's Playbook is a 
       must for any aspiring or active social entrepreneur, as 
       well as philanthropists, foundations, and nonprofits 
       interested in doing more good with fewer resources. Gildan
       Media is proud to bring you another Wharton Digital Press 
       Audiobook. These notable audiobooks contain the essential 
       tools that can be applied to every facet of your career. 
538    Mode of access: World Wide Web. 
650  0 Business. 
700 1  Thompson, James D. 
700 1  Hagen, Don.|4nrt 
710 2  hoopla digital. 
830  0 Your coach in a box. 
856 40 |uhttps://www.hoopladigital.com/title/
       11258760?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469058085_180.jpeg