| Description |
1 online resource : illustrations |
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text file PDF rda |
| Note |
Includes index. |
| Contents |
About the Author; About the Technical Reviewer; Introduction; Chapter 1: Overview; Don't Be Alarmed: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media Marketing; Digital/Online Marketing; Business Intelligence; Organizational ROI; Free and Corporate Tools; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change; Search Drill; Learning More; Conclusion; Chapter 2: Blogalytics; Create a Google Account/Gmail Address; Start a Blog; Start a Google Analytics Account. |
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Connect Google Analytics to BloggerLooking at Google Analytics; Learning More; Conclusion; Chapter 3: Getting Traffic for Analytics; Basic Social Media Promotion; Get the Link; Make Your Pitch; Post It to Social Media; Promote Your Post; Make an Ad; Learning More; Conclusion; Chapter 4: Reviewing Performance of Campaigns; Reviewing Campaign Analytics; Reviewing Performance in Google Analytics; Location, Location, Location!; Using Campaigns and Ongoing Blog Posts; Looking at Trends; Dealing with Spam Traffic and Bots; Looking at Traffic in Google Analytics; Tracking Mobile Hits. |
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Using Dashboards/ReportsExporting and Scheduling Reports; Learning More; Conclusion; Chapter 5: Fun with E-Commerce Analytics Part I: Shopify; Understanding Conversion Tracking; Why Shopify? Why "Live"?; Get Started with Shopify; Customize Navigation; Adding the Product to the Front Page; Tweaking and Payments; Picking a Plan; Setting a Price; Making More Tweaks; Updating Content; Adding the Digital Product; Buy Your Product; Take a Deep Breath; Learning More; Conclusion; Chapter 6: Fun with E-Commerce Analytics Part II: AdWords; Get Started with AdWords. |
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Creating an Account/Getting a Tracking CodeConnect AdWords to Shopify; To Modify or Not to Modify; What's Going On; Create an AdWords Campaign; Use Keyword Planner; AdWords' Tricky Timing Settings; It's Not Quite as Simple as This; Learning More; Conclusion; Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad; Conversion vs. Infersion; Google Analytics, AdWords, and Gumroad; Get Started with Gumroad; Connect to Google Analytics; Back to Gumroad; Add a Product to Gumroad; Setting Up Payment; Check Your Gumroad Site; Get Some Traffic to Sell; Reviewing the Analytics. |
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Reviewing Google AnalyticsLearning More; Conclusion; Chapter 8: Exploring Google Analytics Certification; Exploring Google Analytics Qualification; Start Easy; Roadmap for Certification; Get Ready, Go!; Long-Term Goal: Certified Partner; Learning More; Conclusion; Index. |
| Summary |
Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification. |
| Subject |
Google Analytics.
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Google Analytics |
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Web usage mining.
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Internet users -- Statistics -- Data processing.
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Business and Management. |
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Online Marketing/Social Media. |
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Big Data. |
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Analyse du comportement des internautes. |
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Internautes -- Statistiques -- Informatique. |
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Databases. |
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Sales & marketing. |
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Web usage mining |
| Added Author |
Lyon, Brandon, author.
|
| In: |
Springer eBooks |
| Other Form: |
Print version: Kelsey, Todd. Introduction to Google Analytics. New York : Apress, [2017] 9781484228289 1484228286 (OCoLC)987282419 |
| ISBN |
9781484228296 (electronic bk.) |
|
1484228294 (electronic bk.) |
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1484228286 |
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9781484228289 |
| Standard No. |
10.1007/978-1-4842-2829-6 doi |
|
9781484228289 |
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