| Description |
1 online resource (xiv, 224 pages) |
| Summary |
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- Provided by publisher. |
| Contents |
Cover; Contents; Title; Copyright; Prologue: The Secret to Our Success; Chapter 1 : Why "Buy Now"?; The Direct Response Solution; Carnival Beginnings; Why Direct Response?; Liar, Liar, Pants on Fire; Chapter 2 : The Geeks Inherit the Earth; Why Is Direct Response a Great Value?; Why Doesn't Everyone Try Direct Response?; What Is a Brand and Why Do I Need One?; Chapter 3 : They Don't Teach This in College; The Pitch; My Story; From Real Estate to Infomercials; How to Make a Million; Chapter 4 : Juicing for Dollars; The Power of PR; Live Seminars; Chapter 5 : Building the Juiceman® Brand. |
| Language |
English. |
| Subject |
Direct marketing.
|
|
Customer relations.
|
|
Marketing direct. |
|
Direct marketing. |
|
Customer relations. |
|
Business and Management. |
|
Customer relations |
|
Direct marketing |
| Added Author |
Lynch, Ron, 1966-
|
|
Kelly, Tom, 1950 October 8-
|
| Other Form: |
Print version: Cesari, Rick, 1956- Buy now. Hoboken, N.J. : Wiley, ©2011 9780470888018 (DLC) 2010037971 (OCoLC)662400216 |
| ISBN |
1118007875 (electronic bk.) |
|
9781118007877 (electronic bk.) |
|
9781118007891 (electronic bk.) |
|
1118007891 (electronic bk.) |
|
1283940930 |
|
9781283940931 |
|
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