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082 00 658.8/02
082 00 658.8/02|222
099 eBook O’Reilly for Public Libraries
100 1 Luther, William M.
245 14 The marketing plan :|bhow to prepare and implement it /
|cWilliam M. Luther.|h[O'Reilly electronic resource]
250 4th ed.
264 1 New York :|bAMACOM,|cc2011.
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 data file
504 Includes bibliographical references and index.
505 0 The planning process -- Marketing management -- Market
analysis -- Customer analysis -- Brand development --
Product/service plan -- Calculating your marketing
communications budget -- Competitive analysis -- The
advertising plan -- The sales promotion plan -- The public
relations plan -- Sales plan : pricing -- Sales plan :
future sales -- Customer service plan -- Maximizing high-
potential accounts -- Internet plan -- Research plan --
Pulling the plan together -- Appendix A: marketing plan
basics -- Appendix B: Everything You Need to Know About
Working with an Advertising Agency -- Index
520 Now fully updated, the Fourth Edition of Luther's classic
text will help businesses navigate the perilous new
landscape of Web 2.0 business strategies, and guide them
to develop a working marketing plan.
588 Description based on print version record and CIP data
provided by publisher.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Marketing.
650 2 Marketing
650 6 Marketing.
650 7 marketing.|2aat
650 7 Marketing|xPlanning|2fast
776 08 |iPrint version:|tThe marketing plan|dNew York : AMACOM,
c2011.|z9780814416938|w(DLC) 2010039115
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