LEADER 00000cam  2200397 a 4500 
001    ocm70046041 
003    OCoLC 
005    20141231165735.0 
008    060524t20072007nyu      b    001 0 eng   
010    2006043737 
020    1401302599 
020    9781401302597 
035    682985 
035    (OCoLC)70046041 
040    DLC|cDLC|dBAKER|dC#P|dUtOrBLW|erda 
043    n-us--- 
082 00 808/.042|222 
092    808.042|bLUN 
100 1  Luntz, Frank I. 
245 10 Words that work :|bit's not what you say, it's what people
       hear /|cFrank Luntz. 
250    First edition. 
264  1 New York :|bHyperion,|c[2007] 
264  4 |c©2007 
300    xxiii, 324 pages ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [297]-301) and 
       index. 
650  0 English language|zUnited States|xRhetoric. 
650  0 Persuasion (Rhetoric)|xPolitical aspects. 
650  0 Mass media and language. 
650  0 Popular culture|zUnited States. 
650  0 Critical thinking. 
650  0 Communication in politics.