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Author Luntz, Frank I.

Title Words that work : it's not what you say, it's what people hear / Frank Luntz.

Edition First edition.
Publication Info. New York : Hyperion, [2007]
©2007
Location Call No. Status
 95th Street Adult Nonfiction  808.042 LUN    DUE 01-02-20
 Nichols Adult Nonfiction  808.042 LUN    AVAILABLE
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Description xxiii, 324 pages ; 25 cm
Bibliography Includes bibliographical references (pages [297]-301) and index.
Subject English language -- United States -- Rhetoric.
Persuasion (Rhetoric) -- Political aspects.
Mass media and language.
Popular culture -- United States.
Critical thinking.
Communication in politics.
ISBN 1401302599
9781401302597
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