| Description |
1 online resource (xxii, 278 pages) |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened 'Mr Network' by The Sun and listed as one of Europe's leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the lea. |
| Contents |
Acknowledgements Preface Introduction Part One -- Why you need to get recommended Chapter One What is a referral? Chapter Two The role of networking Chapter Three -- Current approaches don't work Chapter Four You can t just throw mud at a wall Part Two The foundation of the ultimate referrals strategy Chapter Five The role of trust in a referrals strategy Chapter Six Do people understand how to refer you? Chapter Seven Who has the best opportunity to refer you? Part Three How your network can help you generate referrals Chapter Eight- The six degrees of separation and how they influence your referrals strategy Chapter Nine Where will your referrals come from? Chapter Ten Referrals within an organisation Chapter Eleven How to select the right networks for you Part Four How to get your network to refer you Chapter Twelve Inspiring people to refer you Chapter Thirteen When to ask for referrals Chapter Fourteen Referring others with confidence Part Five Tools you can use Chapter Fifteen LinkedIn as a referral tool Chapter Sixteen The Referral Book Chapter Seventeen -- Results you can rely on In a nutshell: Ten steps to an effective referrals strategy Further resources Index |
| Language |
English. |
| Subject |
Word-of-mouth advertising.
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Business referrals.
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Business networks.
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Marketing.
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Marketing |
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Bouche-à-oreille (Publicité) |
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Méthode de la boule de neige (Marketing) |
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Réseaux d'affaires. |
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Marketing. |
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marketing. |
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Business networks |
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Business referrals |
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Marketing |
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Word-of-mouth advertising |
| Added Title |
How to sell through networking and referrals |
| Other Form: |
Print version: Lopata, Andy. Recommended. Harlow, England ; New York : Financial Times/Prentice Hall, ©2011 9780273757962 (DLC) 2011027572 (OCoLC)721881528 |
| ISBN |
9780273758457 |
|
0273758454 |
|
(pbk.) |
|
0273757962 |
|
9780273757962 |
|
1283334100 |
|
9781283334105 |
|
9786613334107 |
|
6613334103 |
|
0273758462 |
|
9780273758464 |
|
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