| Description |
30 sound discs (approximately 1800 hours) : digital ; 4 3/4 in. + 1 course guidebook (xviii, 473 pages : illustrations ; 19 cm) |
| Physical Medium |
4 3/4 in. |
| Description |
digital rda |
|
audiofile CD audio rda |
| Series |
The great courses, Professional, thinking skills |
|
Great courses (Compact disc)
|
| Contents |
Disc 1. Strategy is making choices -- How apple raises competitive barriers. Disc 2. The danger of straddling -- What Trader Joe's doesn't do. Disc 3. First movers versus fast followers -- When Netflix met Blockbuster. Disc 4. Anticipating your rival's response -- Why did Disney buy Pixar?. Disc 5. The diversification discount -- Forward and backward integration. Disc t. Mergers and acquisitions -- The winner's curse -- Launching a lean start-up. Disc 7. The power of superior operations -- Leaner, meaner production. Disc 8. Refining service operations -- Matching supply and demand. Disc 9. Rightsizing inventory -- Managing supply and suppliers. Disc 10. The long reach of logistics -- Rethinking your business processes. Disc 11. Measuring operational performance -- Keeping an eye on your margins. Disc 12. Leveraging your supply chain -- Reducing risk, building resillience. Disc 13. Accounting and finance -- decision making tools -- How to interpret a balance sheet. Disc 14. Why the income statement matters -- How to analyze a cash flow statement. Disc 15. Common size, trend, and ratio analysis. Disc 16. Understanding the time value of money -- The trade-off between risk and return. Disc 17. How investors use net present value -- Alternatives to net present value. Disc 18. Weighing the costs of debt and equity -- How to value a company's stock. Disc 19. Achieving results in your organization -- The value of great leadership. Disc 20. Emotional intelligence in the workplace -- The art of effective communications. Disc 21. The motivation-performance connection -- Winning with teamwork. Disc 22. Coaching -- from gridiron to boardroom -- Understanding power relationships. Disc 23. Handling workplace conflict -- Ethics and the Bathsheba syndrome. Disc 24. Leading real organizational change -- Lifelong learning for career success. Disc 25. What is marketing? -- How to segment a market. Disc 26. Targeting a market segment -- Positioning your offering. Disc 27. Identifying sources of sales growth -- Deriving value from your customers. Disc 28. Creating great customer experience -- The tactics of successful branding. Disc 29. Customer-focused pricing -- Marketing communications that work. Disc 30. The promise and perils of social media -- Innovative marketing research techniques. |
| Note |
60 Lectures / 30 minutes per lecture |
|
Course no. 5800 |
|
Book includes bibliographic references. |
| Performer |
Professor Thomas J. Goldsby (Operations), The Ohio State University, Fisher College of Business. Professor Ryan Hamilton (Marketing), Emory University, Goizueta Business School. Professor Clinton O. Longenecker (Organizational Behavior), The University of Toledo, College of Business and Innovation. Professor Michael A. Roberto (Strategy), Bryant University. Professor Eric Sussman (Finance and Accounting), University of California, Los Angeles, Anderson School of Management |
| Subject |
Success in business -- Sound recordings.
|
| Genre |
Audiobooks.
|
| Added Author |
Goldsby, Thomas J., teacher.
|
|
Hamilton, Ryan, teacher.
|
|
Longenecker, Clinton O., teacher.
|
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Roberto, Michael A., teacher.
|
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Sussman, Eric, teacher.
|
|
Teaching Company, publisher.
|
| ISBN |
9781598039290 |
|
1598039296 |
| Music No. |
IC5800A Teaching Company Compact disc |
|
PB5800A Teaching Company Paperback |
|
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