| Description |
xiii, 353 pages ; 20 cm |
| Summary |
Christopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the leaders of Category Creation and Category Design thinking in the digital age. And in The Category Design Toolkit, they walk readers through 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category. Which means you must learn the skill of category design. |
| Subject |
Marketing.
|
| Added Author |
Lochhead, Christopher, author.
|
|
Yoon, Eddie, author.
|
| ISBN |
9781956934120 |
|
195693412X |
|
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