LEADER 00000cam a2200697Ma 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu|||||||| 
008    181120s2018    xx      o     000 0 eng   
024 8  53863MIT60204 
029 0  AU@|b000065066232 
035    (OCoLC)1099553155 
040    AU@|beng|epn|cAU@|dCNCEN|dOCLCO|dOCLCF|dOCLCQ|dOCLCO
       |dOCLCQ|dOCLCO|dOCLCL 
049    INap 
099    eBook O'Reilly for Public Libraries 
100 1  Ulaga, Wolfgang,|eauthor. 
245 10 Bill It, Kill It, or Keep It Free? /|cUlaga, Wolfgang.
       |h[O'Reilly electronic resource] 
250    1st edition. 
264  1 |bMIT Sloan Management Review,|c2018. 
300    1 online resource (22 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
520    Many B2B companies seek to grow beyond traditional product
       lines by venturing into new services. Yet they often 
       overlook the opportunity to capture sales from free 
       services they provide. This article outlines the free-to-
       fee, or F2F, service transition. It shows how to inventory
       free services (categorizing them as profit drains, 
       distributor delights, competitive weapons, or gold 
       nuggets) and lays out a path for profitably generating 
       revenues. 
542    |fCopyright © 2018 MIT Sloan Management Review|g2018 
550    Made available through: Safari, an O'Reilly Media Company.
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Creative ability in business. 
650  0 Creative thinking. 
650  0 Technological innovations. 
650  0 New products. 
650  6 Créativité dans les affaires. 
650  6 Innovations. 
650  7 Creative ability in business|2fast 
650  7 Creative thinking|2fast 
650  7 New products|2fast 
650  7 Technological innovations|2fast 
700 1  Michel, Stefan,|eauthor. 
700 1  Hinterhuber, Andreas,|eauthor. 
700 1  Liozu, Stephan,|eauthor. 
700 1  Kohli, Ajay,|eauthor. 
700 1  Sawhney, Mohanbir,|eauthor. 
700 1  Steenkamp, Jan-Benedict,|eauthor. 
700 1  Homburg, Christian,|eauthor. 
700 1  Copaṛā, Sunīla,|eauthor. 
700 1  Wouters, Marc,|eauthor. 
700 1  Ritson, Mark,|eauthor. 
700 1  Mohr, Jakki,|eauthor. 
700 1  Gebauer, Heiko,|eauthor. 
700 1  Nambisan, Satish,|eauthor. 
700 1  Anderson, James,|eauthor. 
700 1  Ng, Irene,|eauthor. 
700 1  O'Beirne, Rebecca,|eauthor. 
700 1  Monroe, Kent B.,|eauthor. 
700 1  Bharadwaj, Sundar,|eauthor. 
710 2  Safari, an O'Reilly Media Company. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/53863MIT60204/?ar
       |zAvailalbe on O'Reilly for Public Libraries 
994    92|bJFN