| Description |
1 online resource (22 pages) |
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text file |
| Summary |
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues. |
| Subject |
Creative ability in business.
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Creative thinking.
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Technological innovations.
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New products.
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Créativité dans les affaires. |
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Innovations. |
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Creative ability in business |
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Creative thinking |
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New products |
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Technological innovations |
| Added Author |
Michel, Stefan, author.
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Hinterhuber, Andreas, author.
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Liozu, Stephan, author.
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Kohli, Ajay, author.
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Sawhney, Mohanbir, author.
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Steenkamp, Jan-Benedict, author.
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Homburg, Christian, author.
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Copaṛā, Sunīla, author.
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Wouters, Marc, author.
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Ritson, Mark, author.
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Mohr, Jakki, author.
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Gebauer, Heiko, author.
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Nambisan, Satish, author.
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Anderson, James, author.
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Ng, Irene, author.
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O'Beirne, Rebecca, author.
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Monroe, Kent B., author.
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Bharadwaj, Sundar, author.
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Safari, an O'Reilly Media Company.
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| Standard No. |
53863MIT60204 |
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