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001    862746433 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu---unuuu 
008    131111s2014    nyua    ob    001 0 eng d 
010      2013006689 
019    905091901|a908072636|a965759184|a1152993673|a1295595159 
020    9781136282126|q(electronic bk.) 
020    1136282122|q(electronic bk.) 
020    9780203112359|q(ebook) 
020    0203112350|q(e-book) 
020    9780203112359|q(e-book) 
020    9781136282133 
020    1136282130 
024 8  8769889 
024 7  10.4324/9780203112359|2doi 
029 1  AU@|b000056884374 
029 1  NZ1|b15697401 
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049    INap 
082 04 384.54/4 
082 04 384.54/4|223 
099    eBook O'Reilly for Public Libraries 
100 1  Webster, James G. 
245 10 Ratings analysis :|baudience measurement and analytics /
       |cJames G. Webster, Patricia F. Phalen and Lawrence W. 
       Lichty.|h[O'Reilly electronic resource] 
250    Fourth edition. 
264  1 New York :|bRoutledge,|c2014. 
300    1 online resource (xvi, 328 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
504    Includes bibliographical references and index. 
505 0  Part I. Audience measurement -- part II. Audience 
       analytics -- part III. Applications. 
520    This 4th edition of Ratings Analysis describes and 
       explains the current audience information system that 
       supports economic exchange in both traditional and 
       evolving electronic media markets. Responding to the major
       changes in electronic media distribution and audience 
       research in recent years, Ratings Analysis provides a 
       thoroughly updated presentation of the ratings industry 
       and analysis processes. It serves as a practical guide for
       conducting audience research, offering readers the tools 
       for becoming informed and discriminating consumers of 
       audience information. This updated edition covers: 
       International markets, reflecting the growth in audience 
       research businesses with the expansion of advertising into
       new markets such as China. Emerging technologies, 
       reflecting the ever increasing ways to deliver advertising
       electronically and through new channels (social media, 
       Hulu) Illustrates applications of audience research in 
       advertising, programming, financial analysis, and social 
       policy; Describes audience research data and summarizes 
       the history of audience measurement, the research methods 
       most often used, and the kinds of ratings research 
       products currently available; and Discusses the analysis 
       of audience data by offering a framework within which to 
       understand mass media audiences and by focusing 
       specifically to the analysis of ratings data. Appropriate 
       for all readers needing an in-depth understanding of 
       audience research, including those working in advertising,
       electronic media, and related industries, Ratings Analysis
       also has much to offer academics and policy makers as well
       as students of mass media. 
546    English. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Television programs|xRating|xMethodology. 
650  0 Television viewers. 
650  0 Radio programs|xRating|xMethodology. 
650  0 Radio audiences. 
650  6 Émissions télévisées|xCote d'écoute|xMéthodologie. 
650  6 Téléspectateurs. 
650  6 Radio|xÉmissions|xCote d'écoute|xMéthodologie. 
650  7 viewers (observers)|2aat 
650  7 Radio audiences|2fast 
650  7 Radio programs|xRating|xMethodology|2fast 
650  7 Television programs|xRating|xMethodology|2fast 
650  7 Television viewers|2fast 
650  7 Media Studies.|2ukslc 
700 1  Phalen, Patricia F. 
700 1  Lichty, Lawrence Wilson. 
776 08 |iPrint version:|aWebster, James G.|tRatings analysis.
       |bFourth edition|z9780415526524|w(DLC)  2013006689
       |w(OCoLC)774497982 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780415526517/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH25736729 
938    Askews and Holts Library Services|bASKH|nAH25736564 
938    ebrary|bEBRY|nebr10792420 
938    EBSCOhost|bEBSC|n658830 
938    Taylor & Francis|bTAFR|n9780203112359 
938    YBP Library Services|bYANK|n11333951 
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938    YBP Library Services|bYANK|n11324404 
994    92|bJFN