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Author Lewnes, Ann, author.

Title 10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches / Ann Lewnes, Kevin Lane Keller. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
©2019
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Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3184360~S1
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Description 1 online resource (1 volume)
Note "Reprint #60431."
Bibliography Includes bibliographical references.
Subject Marketing -- Management.
Internet marketing.
Customer relations.
Marketing -- Gestion.
Marketing sur Internet.
Customer relations
Internet marketing
Marketing -- Management
Added Author Keller, Kevin Lane, 1956- author.
Added Title Ten principles of modern marketing
In: Contained in (manifestation): MIT Sloan management review
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