| Description |
1 online resource (xxvi, 294 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. |
| Contents |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work. |
| Language |
English. |
| Subject |
Customer relations -- Data processing.
|
|
Data warehousing.
|
|
Entrepôts de données (Informatique) |
|
Customer relations -- Data processing |
|
Data warehousing |
| Added Author |
Levy, Evan.
|
| Other Form: |
Print version: Dyché, Jill. Customer data integration. Hoboken, N.J. : John Wiley & Sons, ©2006 0471916978 (DLC) 2006013003 (OCoLC)67392786 |
| ISBN |
9781119202127 (electronic bk.) |
|
1119202124 (electronic bk.) |
|
0470056282 (electronic bk.) |
|
9780470056288 (electronic bk.) |
|
9781118046470 (electronic bk.) |
|
1118046471 (electronic bk.) |
|
1280519231 |
|
9781280519239 |
|
9786610519231 |
|
6610519234 |
|
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