| Description |
1 online resource (1 streaming video file (1 hr., 8 min., 39 sec.)) : digital, sound, color |
| Performer |
Presenter, Jaime Levy. |
| Note |
Title from title screen (viewed February 6, 2017). |
| Summary |
"The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement."--Resource description page. |
| Subject |
User-centered system design.
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Human-computer interaction.
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User interfaces (Computer systems)
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Web sites -- Design.
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Customer relations.
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Conception participative (Conception de systèmes) |
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Interfaces utilisateurs (Informatique) |
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Sites Web -- Conception. |
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Customer relations. |
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Human-computer interaction. |
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User-centered system design. |
|
User interfaces (Computer systems) |
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Web sites -- Design. |
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