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008    100615s2010    caua    ob    001 0 eng d 
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099    eBook O’Reilly for Public Libraries 
100 1  Ansell, Jeff,|d1955-|1https://id.oclc.org/worldcat/entity/
       E39PBJmtyb69YdbMDMpB8JCvpP 
245 10 When the headline is you :|ban insider's guide to handling
       the media /|cJeff Ansell with Jeffrey Leeson.|h[O'Reilly 
       electronic resource] 
260    San Francisco :|bJossey-Bass,|c2010. 
300    1 online resource (xiv, 229 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 0  J-B international association of business communicators ;
       |v10 
504    Includes bibliographical references (pages 207-213) and 
       index. 
505 0  When the Headline Is You: An Insider's Guide to Handling 
       the Media; Contents; Foreword; Introduction; Chapter 1: 
       WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: 
       HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING 
       MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: 
       WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; 
       Appendix: Media Messaging Toolkit; Notes; Acknowledgments;
       The Authors; Index. 
520    A former journalist's tips and guidance on how to deal 
       with traditional online media. Former award-winning 
       journalist Jeff Ansell provides a how-to guide for 
       executives and other professionals whose high-visibility 
       requires frequent interviews with the media. Drawn from 
       his workshops at Harvard Business School and MIT-Harvard's
       Public Disputes Program, the author provides tested 
       techniques, tools, and insights for how to respond to all 
       types of media in tough situations. The book also reveals 
       the lessons learned and the pitfalls to avoid by 
       referencing actual news stories from around the world. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Public relations. 
650  0 Publicity. 
650  0 Interviewing in mass media. 
650  2 Public Relations 
650  2 Advertising. 
650  6 Relations publiques. 
650  6 Publicité. 
650  6 Interviews (Médias) 
650  7 public relations.|2aat 
650  7 advertising.|2aat 
650  7 Interviewing in mass media|2fast 
650  7 Public relations|2fast 
650  7 Publicity|2fast 
700 1  Leeson, Jeffrey,|d1969-|1https://id.oclc.org/worldcat/
       entity/E39PCjBFQgvTKtrvDkwwx7k8kC 
776 08 |iPrint version:|aAnsell, Jeff, 1955-|tWhen the headline 
       is you.|dSan Francisco : Jossey-Bass, 2010|z9786612782770
       |w(DLC)  2010024702|w(OCoLC)603070106 
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       |zAvailable on O'Reilly for Public Libraries 
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