| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Style matters -- What writers do -- Get your bearings -- Make a plan -- Writing basics -- Find your voice -- Watch your tone -- Build a community -- Sell it without selling out -- Touchy subjects -- Make it flow -- The revision process -- Style guides. |
| Summary |
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description |
| Subject |
Language and the Internet.
|
|
Online authorship.
|
|
Langage et Internet. |
|
Internet -- Art d'écrire. |
|
Language and the Internet |
|
Online authorship |
| Added Author |
Lee, Kate Kiefer.
|
| Added Title |
Writing for the web with style and purpose |
| Other Form: |
Print version: Fenton, Nicole. Nicely said. [San Francisco, Calif.?] : Peachpit Press, ©2014 (DLC) 2013362564 |
| ISBN |
9780133818444 |
|
0133818446 |
|
0321988191 |
|
9780321988195 |
|
9780133818413 |
|
0133818411 |
|
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