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LEADER 00000cam a2200505Ma 4500
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006 m u
007 cr cn ||| |
008 150904s2013 xx o ||| 0 eng d
020 |q(MIT54214)
024 8 53863MIT54214
035 (OCoLC)1159608755
040 UKBTH|beng|cUKBTH|dOCLCF|dOCLCO|dOCLCQ|dOCLCO|dOCLCL
049 INap
099 eBook O'Reilly for Public Libraries
100 1 Lease, Matthew,|eauthor.
245 10 Managing the Human Cloud|h[electronic resource] /|cLease,
Matthew.|h[O'Reilly electronic resource]
250 1st edition.
264 1 |bMIT Sloan Management Review,|c2013.
300 1 online resource (10 p.)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file
365 |b6.50
520 Online crowdsourcing platforms are growing at double-digit
rates and are starting to attract the attention of large
companies. Just as cloud computing offers unconstrained
access to processing capacity and storage, what the
authors call the "human cloud" promises to connect
businesses to millions of workers on tap, ready to perform
tasks and solve problems that range from the simple to the
complex. Although the initial concept for the human cloud
was to create an eBay-like marketplace for talent and
labor, there were obstacles. The simple auction model
seemed ill-suited for large, complex undertakings. The
model was also often perceived as too risky by managers,
who had a hard time developing "virtual" rapport with
workers. Today, four new human cloud models have developed,
each aiming to overcome these problems in a distinct way:
1. The Facilitator model connects suppliers and buyers
directly through a bidding process but offers increased
visibility into the supplier's identity and work
processes. Elance and oDesk are examples of this model. 2.
The Arbitrator model enables buyers to compare the inputs
of multiple providers before choosing which to purchase.
Arbitrator platforms such as CrowdSpring and InnoCentive
follow this approach. 3. The Aggregator model breaks down
a job, such as proofreading, translation, transcription or
tagging, into tiny bits of work -- microtasks -- and finds
workers willing to complete these tasks, sometimes in the
context of a game. Platforms like Amazon Mechanical Turk
and CrowdFlower offer such capabilities. 4. The most
sophisticated model, the Governor, provides project
management, supplier certification and quality control to
assure qualified coordination and management of complex
projects. The authors note that harnessing the human
cloud's power will -- as with earlier outsourcing waves --
require hard work and learning. Buyers may find it helpful
to think about managing a human cloud initiative much the
same way that they manage the main phases of any
outsourcing engagement.
542 |fCopyright © 2013 MIT Sloan Management Review|g2013
550 Made available through: Safari, an O'Reilly Media Company.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Cloud computing.
650 6 Infonuagique.
650 7 Cloud computing|2fast
700 1 Hirsh, Haym,|eauthor.
700 1 Kittur, Aniket,|eauthor.
700 1 Woolley, Anita,|eauthor.
700 1 Gloor, Peter,|eauthor.
700 1 Malone, Thomas,|eauthor.
700 1 Olsen, Timothy,|eauthor.|0(uri) http://id.loc.gov/
authorities/names/nr2004002757|0(uri) http://viaf.org/viaf
/sourceID/LC%7cnr2004002757
700 1 Hirschheim, R. A.|q(Rudy A.),|eauthor.|1https://
id.oclc.org/worldcat/entity/E39PCjFf3XCh7BQGVCx9rH7q43
700 1 Carmel, Erran,|eauthor.|0(uri) http://id.loc.gov/
authorities/names/n98103595|0(uri) http://viaf.org/viaf/
sourceID/LC%7cn98103595
700 1 Kaganer, Evgeny,|eauthor.
710 2 Safari, an O'Reilly Media Company.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/53863MIT54214/?ar
|zAvailable on O'Reilly for Public Libraries
994 92|bJFN