LEADER 00000nim a22004335a 4500 003 MWT 005 20201209045443.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 201120s2020 xxunnn es i n eng d 020 9781663706584 (sound recording : hoopla Audio Book) 020 1663706581 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781663706584_180.jpeg 028 42 MWT13752692 037 13752692|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Laursen, Gert H. N. 245 10 Business analytics for managers :|btaking business intelligence beyond reporting|h[Hoopla electronic resource] /|cGert H.N. Laursen and Jesper Thorlund. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2020. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (7hr., 53 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Narrated by Bill Deweese. 520 Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This books focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Companys Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future. 538 Mode of access: World Wide Web. 650 0 Business. 700 1 Thorlund, Jesper. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 13752692?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781663706584_180.jpeg