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Author Kurnit, Paul.

Title Breakthrough! : a 7-step system for developing unexpected and profitable ideas / Paul Kurnit and Steve Lance. [O'Reilly electronic resource]

Imprint New York : American Management Association, ©2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3155084~S1
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Description 1 online resource (xix, 215 pages)
Contents Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors.
Summary Finally a user's guide for thinking outside the box.
Bibliography Includes bibliographical references and index.
Subject Creative ability in business.
Success in business.
Marketing -- Management.
Créativité dans les affaires.
Succès dans les affaires.
Marketing -- Gestion.
Creative ability in business
Marketing -- Management
Success in business
Added Author Lance, Steve.
Other Form: Print version: Kurnit, Paul. Breakthrough! New York : American Management Association, ©2011 9780814415627 (DLC) 2010018683 (OCoLC)614988382
ISBN 9780814415634 (electronic bk.)
0814415636 (electronic bk.)
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