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Author Lopez, Maribel, 1968-

Title Right-time experiences : driving revenue with mobile and big data [Hoopla electronic resource] / Maribel Lopez.

Edition Unabridged.
Publication Info. [United States] : Ascent Audio, 2021.
Made available through hoopla
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Description 1 online resource (1 audio file (12hr., 59 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Parisa Johnston.
Summary Right Experience, Right Results defines market and technology strategies to increase revenue, profits and customer engagement by delivering more relevant and timely information to employees and consumers. It will define how businesses can create sustainable competitive advantage by using analytics, big data processing and mobile to improving quality of the information and experiences a business provides within its commerce, communications and customer care interactions. Right Experience, Right Results will illustrate how a business can use mobility, big data and analytics to: (1) improve sales by improving or changing business processes, (2) improve margins through better insight, (3) transform customer experiences with relevant and timely services, (4) empower employees with real-time actionable insight within new mobile-enabled business processes. The book will depict how companies can create competitive differentiation using mobile, big data hand analytics to improve commerce, customer service and communications with employee and consumers. It will accomplish this by using case studies and examples how companies across various industries are creating better business processes by integrating new technologies such as analytics, big data an mobile. This book will define a ten step action plan on how to get started and overcome obstacles. These ten steps will be delivered as an electronic checklist with numerous actions listed within each step.
System Details Mode of access: World Wide Web.
Subject Information technology -- Management.
Technological innovations -- Management.
Big data -- Economic aspects.
Strategic planning.
Added Author Johnston, Parisa.
hoopla digital.
ISBN 9781663705846 (sound recording : hoopla Audio Book)
1663705844 (sound recording : hoopla Audio Book)
Music No. MWT14737992
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