| Description |
1 online resource (1 volume : illustrations (black and white.) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"-- |
| Biography |
Surja Datta is a senior lecturer in Strategy and Innovationat Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity. Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationalssuch asLloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank. Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund. |
| Subject |
Competition.
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Business enterprises -- Technological innovations.
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Business enterprises -- International cooperation.
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Strategic planning.
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Globalization -- Economic aspects.
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Entreprises -- Innovations. |
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Entreprises -- Coopération internationale. |
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Planification stratégique. |
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Mondialisation. |
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globalism. |
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Business enterprises -- International cooperation |
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Business enterprises -- Technological innovations |
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Competition |
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Globalization -- Economic aspects |
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Strategic planning |
| Added Author |
Roy, Sandeep, 1965- author.
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Kutzewski, Tobias, 1980- author.
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| Other Form: |
Print version: Datta, Surja, 1971- Unlocking strategic innovation New York : Routledge, 2021. 9780429317514 (DLC) 2020044238 |
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Print version: 9780367322496 0367322498 9780367322502 0367322501 (DLC) 2020044237 |
| ISBN |
9780429317514 (electronic bk) |
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0429317514 (electronic bk) |
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9781000360448 (electronic bk. : PDF) |
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100036044X (electronic bk. : PDF) |
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9781000360493 (electronic bk. : Mobipocket) |
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1000360490 (electronic bk. : Mobipocket) |
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9781000360547 (electronic bk. : EPUB) |
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1000360547 (electronic bk. : EPUB) |
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