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Author Krevolin, Richard W., 1964- author.

Title The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible. [O'Reilly electronic resource]

Publication Info. Wayne, NJ : Career Press, [2016]
©2016
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3172712~S1
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Description 1 online resource (1 volume) : illustrations
Note Includes index.
Summary "Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message."-- Portion of summary from book
Subject Branding (Marketing)
Customer loyalty.
Stratégie de marque.
Consommateurs -- Fidélité.
branding.
Branding (Marketing)
Customer loyalty
Other Form: Print version: Krevolin, Richard W., 1964- Hook. Wayne, NJ : Career Press, [2016] 9781632650122 (DLC) 2015037784 (OCoLC)907885418
ISBN 1632659867
9781632659866
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