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Author Kotler, Philip, author.

Title Chaotics : the business of managing and marketing in the age of turbulence [Hoopla electronic resource] / Philip Kotler.

Edition Unabridged.
Publication Info. [United States] : Gildan Media, 2017.
Made available through hoopla
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Description 1 online resource (1 audio file (420 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Performer Read by Steven Menasche.
Summary We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
System Details Mode of access: World Wide Web.
Subject Marketing.
Management.
Business cycles.
Globalization.
Added Author Caslione, John A., author.
Menasche, Steven, narrator.
hoopla digital.
ISBN 9781469066394 (sound recording : hoopla Audio Book)
1469066394 (sound recording : hoopla Audio Book)
Music No. MWT12161577
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