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LEADER 00000cam a2200685Ia 4500
001 835082956
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006 m o d
007 cr unu||||||||
008 130403s2012 xx a ob 001 0 eng d
019 844689535|a1026458821|a1110944680|a1112581548|a1204034978
020 9781430248910
020 1430248912
020 |q(pbk.)
024 7 10.1007/978-1-4302-4891-0.|2doi
029 1 NZ1|b14846188
029 1 AU@|b000072992720
035 (OCoLC)835082956|z(OCoLC)844689535|z(OCoLC)1026458821
|z(OCoLC)1110944680|z(OCoLC)1112581548|z(OCoLC)1204034978
037 CL0500000206|bSafari Books Online
040 UMI|beng|epn|cUMI|dOCLCO|dOCLCQ|dOCLCF|dOCLCQ|dVLB|dREB
|dWYU|dTKN|dUAB|dOCLCQ|dDCT|dERF|dOCLCQ|dCZL|dOCLCO|dOCLCQ
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049 INap
082 04 650
082 04 650|223
099 eBook O’Reilly for Public Libraries
100 1 Kossovsky, Nir.
245 10 Reputation, stock price, and you :|bwhy the market rewards
some companies and punishes others /|cby Nir Kossovsky.
|h[O'Reilly electronic resource]
260 [Place of publication not identified] :|bApress ;|aNew
York :|bDistributed to the Book trade worldwide by
Springer-Verlag,|c©2012.
300 1 online resource (1 volume) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file
347 |bPDF
504 Includes bibliographical references and index.
505 0 Title Page; Copyright Page; Dedication Page; Table of
Contents; About the Author; About the Contributors;
Acknowledgments; PART I Précis; CHAPTER 1 Avoiding Hara-
Kiri; Anatomy of a Reputational Crisis; Reputational
Stakeholders; Reputation-Impacting Corporate Behaviors;
Reputation, Marketing, and Crisis Communications;
Reputation and Risk Management; Organization of the Book;
Endnotes; CHAPTER 2 A 54 Billion Reputation; Headline Risk
: Reputation vs. Reality; Reputationally Linked Process
Failure; Customers; Employees; Suppliers; Creditors;
Equity Investors
505 8 BP Executives and Board of DirectorsCapital Market
Analysts; Regulators; Reputational Value Lost: Summary;
Retrospective; Consider This; By the Numbers; Endnotes;
PART II Profit and Loss; CHAPTER 3 Customers; Safety;
Rolls-Royce; Reputation Management; Process Controls;
Trent 900 Explosion-and-Aftermath Timeline; Rolls-Royce
Customers; Retrospective; Consider This; Quality: Zale
Corporation; In Jewelry, Reputation Is Crucial; Damaging
Zale's Reputation for Quality; Retrospective; Consider
This; Innovation; Research In Motion; Retrospective;
Consider This; Guidance; By the Numbers; Endnotes
505 8 CHAPTER 4 EmployeesEthics; News Corp.; The Buildup of
Straws; The Broken Back; Expenses Arising from Employee
(In) Action; Other Costs; Barclays; Employee Benefits of
an Ethical Culture; Consider This; Innovation; Apple Inc.;
Working for Apple Inc.; Recruiting Engaged Employees;
Retaining Engaged Employees; The Other Side of Engagement;
Consider This; Goldman Sachs Group; The Company;
Innovation at Goldman Sachs; Financial Success Metrics;
Enmity from Non-Stakeholders; Passion and Engagement from
Employees; Retrospective; Consider This; Quality: Domino
Pizza Redux; Process: The Secret Sauce
505 8 Consider ThisGuidance; By the Numbers; Endnotes; CHAPTER 5
Suppliers; Reputation Risks in the Supply Chain; Quality:
McDonald's and YUM!; McDonald's Corporation; Yum! Brands,
Inc.; McDonald's vs. Yum!; Retrospective; Consider This;
Safety: Coke and Pepsi; Defining Experience; The Coca-Cola
Company; PepsiCo Inc.; Implications for Reputation
Management; Creating Reputation Value; Retrospective;
Consider This; Toyota Motor Corporation; The Toyota Supply
Chain; Toyota's Business Philosophy; The Perfect Storm;
Retrospective; Consider This; Sustainability: Peet's
Coffee & Tea Inc.; By the Numbers
505 8 EndnotesCHAPTER 6 Creditors; Volkswagen AG; Reputation
Matters; Security: The Johnson & Johnson Case; Guidance;
Consider This; By the Numbers; Endnotes; PART III
Controls; CHAPTER 7 Equity Investors; Facebook Inc.;
Reputation and Information Processing; Consider This; WPP
plc; Say-on-Pay and Other Vocalizations; Correlating
Respect and Pay; Guidance; Consider This; By the Numbers;
Endnotes; CHAPTER 8 Boards of Directors; Say-on-Pay:
Compensation Committee; UBS; Linking Compensation to
Reputation; Consider This; Asset Protection; The Walt
Disney Company; Reputation Protection; Consider This
520 ?All of our working lives we have heard the mantra, 'a
reputation lost is never regained.' Still, the firms we
work for, admire and invest in seem to take costly
reputation hits all too often. Everyone interested in
managing, regulating or investing in public firms will
find Nir Kossovsky's book a wonderful read through
reputations won, lost and regained over the last 20 years.
This is the first book which goes beyond platitudes to
explain how to spot value-destroying reputation risk and
how to manage it or live with its consequences. Couldn't
be more timely.? --Tom Skwarek, Managing Director.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Corporate image.
650 0 Corporations|xValuation.
650 0 Stocks.
650 6 Entreprises|xImage.
650 6 Sociétés|xÉvaluation.
650 6 Actions (Titres de société)
650 7 corporate image.|2aat
650 7 Corporate image|2fast
650 7 Corporations|xValuation|2fast
650 7 Stocks|2fast
700 1 Greenberg, Michael D.
700 1 Brandegee, Robert C.
773 0 |tSpringer eBooks
776 08 |iPrint version:|aKossovsky, Nir.|tReputation, stock price,
and you.|d[Berkeley, Calif.] : Apress ; New York :
Distributed by Springer, ©2012|z9781430248903
|w(OCoLC)820782609
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781430248903/?ar
|zAvailable on O'Reilly for Public Libraries
994 92|bJFN