LEADER 00000nim a22004335a 4500 003 MWT 005 20201125050428.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 201120s2020 xxunnn es i n eng d 020 9781663701800 (sound recording : hoopla Audio Book) 020 1663701806 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781663701800_180.jpeg 028 42 MWT13685595 037 13685595|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Korhan, Jeff. 245 10 Built-in social :|bessential social marketing practices for every small business|h[Hoopla electronic resource] / |cJeff Korhan. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2020. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (5hr., 25 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Narrated by Jeff Korhan. 520 Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are in shared relationships with customers, employees, and other influencers in the community - even competitors. Social Centric Business is for the silent (and massive) majority whose collective destiny depends on building a business channel that aligns their business with its ideal customers, so that they can serve them well and ensure their continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities-- visibility, authenticity, accessibility, community, and relevance--into profitable outcomes. 538 Mode of access: World Wide Web. 650 0 Business. 700 1 Korhan, Jeff. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 13685595?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781663701800_180.jpeg